Yes your business have been around since forever, everyone (in your circle) knows about your business, yes you’re doing “just fine” without advertising (so you think) and we know you have a great location but having all of that does not even come close to what more your business can achieve through marketing and advertising.

Advertising is a tool used by many big companies, (for e.g Digicel, KFC, Flow) to keep the brand name in the minds of potential customers whenever they seek that service or product and even if they don’t want it, advertising can make them want it (popularity sells).

Still not convinced? Well, here’s 10 reasons why adverting is important.

1)  Reaching new customers.

The market changes constantly.  New families moving into the area mean new potential customers for you, or for your competition.  Customer’s income levels are constantly changing, which means changes in lifestyles, needs and buying habits.

2)  Brand Popularity/Continuous Advertising

Customers love popularity, the more active and visible your brand is, is the more customers will remember it. Popularity is a form of review, the more customers use your service or buy your product, is the more it will attract new customers, as well as, the more your brand is out there, is the more you will become the go to business for customers. 

3)  Influence shoppers.

People often go from store to store comparing prices, quality and service.  Advertising must reach them consistently through the entire decision-making process.  For example, the average new car purchase is a 13-week cycle.  Your name must be fresh in their ears and minds when they ultimately decide to buy.

4)  It pays off over a long period.

Your advertising today is selling customers whose buying decision may be weeks away.  Advertising gives you a long-term advantage over competitors who cut back or cancel advertising.  A 5-year study of more than 3,000 companies found that advertisers who maintained or expanded advertising over the five years saw their sales increase an average of 100%.

5)  Generate more store traffic.

Continuous store traffic is the first step toward sales increases and expanding your base of shoppers.  For every 100 items shoppers plan to buy, they make at least 30 unanticipated “in-store” purchases.

6)  Make more sales.

Advertising works!  Businesses that succeed are almost always strong, steady advertisers.  Look around – you’ll find the most aggressive and consistent advertisers are almost always the most successful.

7)  You must advertise because there is always business to generate.

As long as you’re open for business, you’re got overhead to meet and new people to reach.  Advertising will generate customers now, and in the future.  Your doors are open.  Even the slowest days produce some sales.

8)  Brand awareness

In today’s competitive marketplace, rumors and bad news travel fast.  Advertising corrects misleading gossip and punctures “overstated” bad news.  Advertising that is vigorous and positive can bring shoppers into your store regardless of the economy.

9)  You must advertise to maintain store morale.

When advertising and promotion budgets are suddenly cut or cancelled, salespeople may become alarmed or demoralized.  Positive advertising boots morale.  It gives your staff strong, positive, motivational support.

10)  You must advertise because your competition is advertising.

There are only so many consumers in the market ready to buy at one time.  You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.

and with that being said, let us help you advertise your business right here in Jamaica on ServiceListJa.Com…where accessing a service is a click away!!!!